Creative Lead, Art Director, Brand and Campaign Creative, Artist
Oriflame, Global
Global fragrance go-to-market campaign
A concept-led go-to-market campaign built around one central narrative: a house that says “opulence” without saying too much. Shaped the concept and direction, developed the toolbox brief with product marketing and defined the visual expression for the main reveal in Rome.
Global toolkit creation
An Oriflame icon, reimagined as a piece of art. Watercolour artistry meets a modern, fashion-forward expression, a refreshment toolbox honouring the brand's past while shaping its future.
Jewelry project, 360° team project
A strategic global category project developed to drive wider market penetration over three years and five editions, creative direction and ideation development within a 360° cross-functional team.
Regional brand communication
Oriflame's 55th anniversary platform, a fragrance blind test campaign and Christmas 360 activations, led art direction and creative development across catalogues, activations, branded content and video.
Annual motivation movement, 360° project
Creative direction and ideation for the annual motivation movement in the field, built with the in-house studio as a full 360° project spanning visual identity, events, video and print.
I'm Olga Kazachok, a Stockholm-based Creative Lead and Creative Strategy Manager with a background spanning editorial design, brand communication and integrated campaign development. My work sits between visual storytelling, creative direction and commercially effective communication.
Over ten years at Oriflame I held senior creative roles across global campaigns, catalogue communication and brand development, leading projects from brief to final execution and aligning global consistency with local market needs. In later roles I led international cross-functional and creative studio teams, driving integrated campaigns, digital projects and brand events across 12 markets.
Alongside my professional work I'm an academically trained painter, and that continues to shape the way I think about composition, mood, symbolism and visual expression.
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House of Essenza